Looking to sell products on Instagram? Let me tell you this, the amount of people using Instagram are ridiculously high. There are more than 1.3 billion Instagram users and the number is only moving up each day. This fact alone should be a sufficient confidence boost for you to get your business started on Instagram. 
Selling on Instagram isn’t rocket science but it isn’t too easy either. There are a thousand new Instagram business pages emerging each day. Establishing yourself among the crowd gets a bit tricky. But don’t give up yet. That’s what we are here for – to tell you how you can flip the situation and take it into your control. Let’s discuss how can get started and start selling on Instagram. Read on to know more! 

How to Get Started on Instagram? 

Let’s take it from the very basics – as basic as creating an Instagram account and adding your business details. Here are our 2 cents on how can do it and do it right! 

• Create a Business Account 

Once you create an account, Instagram lets you choose what kind of account you want it to be. You can go for the business account and select your niche. For instance, you have a clothing business that you want to run on Instagram, choose ‘clothing & apparel’ as your niche. If you are a software development service, you can choose ‘product/service’ and so on. This will allow your customers to know what your business is about, in the first glance. You don’t want them to scroll through your feed for hours to understand what your business is, do you? 

• Write a Clear and Catchy Bio 

Your bio should be clear enough to summarize your business and attractive enough to grab the attention of your potential customers. It should contain information on how the customer is going to benefit from you. If your niche is a specific one, make sure to add it to your bio. For example, if you are someone selling cupcakes but you only sell vegan cupcakes, make it clear in your bio. Because, vegans are your target customers and if you don’t mention vegan in your bio, you are clearly losing your customers’ attention. 

• Add Link to Your Website  

If you have a website through which your customers can purchase your products or services, put that link in bio. Your website should contain details about what your business is, how your customers can reach out to you, etc. For e-commerce, a fully functioning dynamic website where one can perform transactions is ideal. If you don’t have a website already, you need to get one ASAP. With Click2K, you can create any e-commerce or static website within 2 minutes. You can create your own website according to your business and add the link in your bio. 

How to Sell Products on Instagram? 

Now that you have a clear idea of how you can create an Instagram profile for your business, let’s move on to the actual part. How can you sell your products on Instagram? Rather, can you actually sell your products on Instagram? And the answer would be a 100% yes. Instagram is one of the most widely used social media platforms. Over 130 million users engage with shopping posts on a monthly basis. So, Instagram isn’t that bad for selling products, after all. Here’s how you can start selling on Instagram. 

• Photography that sells 

Instagram is all about visuals and aesthetics. Out of my personal experience as an Instagram scroller (Is it even a term?), trust me when I tell you that it’s all about looks. The chances of someone heading to your page after liking what you have posted are ridiculously high. So, make sure to click and post photos that sell. Take assistance of people, props and natural lighting. You don’t have to go heavy on budget, just make the most of whatever is available at your disposal. 

• Get Creative with The Captions 

The next thing to focus on after photography is, captions. Get creative with the caption - describe your product, platform, etc. There’s no ideal length for captions, just present whatever feels right for the product or your platform. If you have any special offers, discounts or announcements, mention them in the caption. That said, don’t go on and on about your platform, that gets boing to customers. You can refer to pages of other brands and business of similar type to see how they’re doing it. Get inspiration and plan your strategy accordingly. 

• Use Relevant Hashtags 

Instagram allows you to add up to 30 hashtags, so make use of the opportunity. Only use hashtags that are relevant to your product and niche. Stuffing the post with trending hashtags will give you reach (and maybe likes too) but that doesn’t help your business as they’re not your real customers. If you want to go about trends, make posts, videos, etc. using your own products but with trending songs or meme references. That way, you’re still within your niche but your trending hashtags are now relevant. 

• Add Product Links 

Now, there’s an option to add products links to your posts and stories. This is a great feature ‘cause your customers can click on it, see the price and even make a purchase if they wish. Along with the product links, you may add product descriptions or product reviews as well.  

• Advertising and Marketing 

And the final, but the most important step. You can put up perfect pictures with interesting captions and expect your potential customers to see them. You have to do some work for that. One way to reach your customers is by using Instagram ads. Instagram ads allow you to select target audience with filters like location, age, gender, niche, etc. So, do not hesitate to go ahead and give an ad. Also, circulate your posts among relevant social media groups for better reach. 
Instagram is an enormous world and it can be a little tough to get the hang of it. But look at the bright side! The larger the platform, larger is the audience. Hence, more possibilities to reach your potential clients out and showcase your products and services. As we’ve mentioned before, it’s never too late to be what you could’ve been. Take the plunge and dive right in! Good luck and best wishes.